Privacy Policy
Last updated: March 28, 2026
Abide Senior Mortgage ("Abide," "we," "us," or "our") is committed to protecting your privacy. This policy explains what information we collect when you use this website, how we use it, and your rights under California law.
1. Information We Collect
We collect information you provide directly, including:
- Contact form and quiz information: name, phone number, approximate age, home value estimate, existing mortgage status, and any message you choose to submit.
- Communications: any information you share when you call or email us.
We also automatically collect limited technical information through standard web server logs (page visited, approximate location from IP address, browser type). We use Plausible Analytics — a privacy-first, cookie-free analytics tool that does not track individuals, does not use cookies, and does not collect personally identifiable information.
2. How We Use Your Information
We use the information you submit solely to:
- Contact you to discuss your reverse mortgage questions and eligibility.
- Provide you with estimates, resources, or a consultation as requested.
- Comply with applicable laws and regulations (including California Financial Code and federal HECM requirements).
We do not sell your information. We do not share it with third-party marketers. Website analytics are handled through Plausible. Website lead submissions may be stored in a private Google Sheet so Abide Senior Mortgage can follow up on your request.
3. California Privacy Rights (CCPA / CPRA)
California residents have the right to:
- Know what personal information we have collected about you.
- Request deletion of your personal information.
- Opt out of the sale of personal information — we do not sell personal information.
- Non-discrimination for exercising any of the above rights.
To exercise these rights, contact us at (925) 287-9697 or by mail at the address below.
4. Do Not Call / Do Not Contact
If you submitted your phone number through our website and do not wish to be contacted, call us at (925) 287-9697 or write to us and we will remove you from our contact list within 10 business days.
5. Data Retention
We retain contact form submissions for up to 24 months for the purpose of follow-up and regulatory compliance. After that period, submissions are deleted from our systems.
6. Cookies
This website does not use advertising cookies or third-party tracking cookies. Plausible Analytics, our analytics provider, does not use cookies at all.
7. Links to Third-Party Sites
This website may contain links to HUD, FHA, or other government and information resources. We are not responsible for the privacy practices of those sites.
8. Changes to This Policy
We may update this policy from time to time. When we do, we will update the "Last updated" date at the top. Continued use of this website after changes constitutes acceptance of the revised policy.
9. Contact Us
Abide Senior MortgageNMLS #1700596
(925) 287-9697